Some of the original nameplate designs are shown before we dropped magazine off the title.
I still have the agenda for Sept. 16, 1992 — the meeting to plan the first issue(s) of Harding.
The agenda contained such topics as what to call it, how to produce it, what should go in it, and how we wanted it to look.
We were replacing the Harding Bulletin, the newspaper that preceded the magazine. While much had been done to improve the Bulletin, including the use of some color and better paper, it was time for an upgrade to a magazine.
The Bulletin was done in the typesetting, paste-up method, and the first magazine was produced in the Mac program of choice at the time, Pagemaker. Times were changing, but this was still before digital photos entered the picture a few years later. Film was still being developed in the dark room next to my office, and in the early days of digital, we wondered if the quality would ever be as good as film. Laughable today, isn’t it?
We struggled at first with what to call it and finally decided one word says it all: Harding. That’s not to say we didn’t hear it called the Bulletin for many years. Old habits are hard to break.
We got down to business pretty quickly because we were able to proudly hold that first issue in our hands right before Christmas. The feedback I most remember came from Shirley Birdsall Alexander (’54) whose reaction when it came in the mail was to send me a note saying, “Is that ‘my Harding?’ and yes, it really was. Congratulations on a truly beautiful new magazine! I’ll be one of your most eager readers from now on.”
We’ve gone from Pagemaker to Quark to InDesign and from black and white with a color cover to a totally four-color publication. Technology makes so many things possible today that still were being developed when we produced that first issue. But the main goal remains to share the Harding story with our readers.
As President McLarty said in his most recent column in our redesigned spring issue, “This magazine will continue to tell the Harding story — stories of our amazing and talented students, alumni, faculty and staff who are part of the wonderful Community of Mission. May the stories in this publication continue to connect you with that mission.”
We hope every issue will tell the Harding story better than the last.
Tom Buterbaugh, editor/designer